WE ARE BIA-THLETIC, BIA FOR SHORT.

 

Our mission is to help women feel good from the inside out, unleashing our power.

The brand started with our founder, who has a passion for fitness and travel. Buying various different products in the market and realising quickly that we need to build a brand that puts women's needs at the forefront.

We want to make fitness more accessible.

Our first launch has been our fitness bands which were vital to us as it's an accessory which can be used at home, in the gym or even on holiday. Lightweight and compact, this means it will take little room in your suitcase, thus making it our first love!